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Hotels Of The Future May Be Closer Than We Imagine
Alberto Tarsitano
The reality is that the changes happen gradually to meet the demands of consumers, who are increasingly demanding, and of the market that has always been highly competitive.
But innovation cannot always arrive at the same time in many parts of the globe. For example, in Europe, Alexa for hospitality is already being implemented. Amazon’s virtual assistant enables many services by voice commands and already brings a differential when we think about service.
In its adaptation for hotels, Alexa brings features that already exist at
• Request room service.
• Check recommendations of places to visit in that city.
• Request checkout.
• Talk to the front desk.
Automation facilitates guests’ access to the services offered, which contributes to a significant improvement in the customer experience. The novelty is not yet available for the Latin American market, but we are already keeping an eye, and we know that soon more will arrive here.
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A Good Bet For The Next Few Years Is That Biometric Locks And Facial Recognition Will Soon Be Part Of The Hotels. This Will Bring More Security And Convenience To Guests
I believe that the hotel industry of the future will have more and more contactless services, which are those that do not require physical contact. Today, we already have in some assets of the portfolio the options of online check-in, where you receive an SMS with useful information about the hotel and your key is ready on arrival, and express check-out, in which you only need to return the key and the invoice is sent by email.
A good bet for the next few years, which I have already commented on here in my profile, is that biometric locks and facial recognition will soon be part of the hotels. This will bring more security and convenience to guests.
In this sense, the arrival of the new generation of mobile connectivity, 5G, will further accelerate this digital transformation, and thus the future of hospitality can come even faster than we anticipate.
